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Journal of Economic Geography Advance Access published online on July 1, 2009
Journal of Economic Geography, doi:10.1093/jeg/lbp030
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© The Author (2009). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oxfordjournals.org

Using design for upgrading in the fashion industry

Patrik Aspers*,**

*Max Planck Institute for the Study of Societies, Paulstr. 3, 50676 Cologne, Germany.
**Department of Sociology and Score, Stockholm University, 106 91 Stockholm, Sweden. email <patrik.aspers{at}sociology.su.se>

JEL classifications: F14, D83, L14, L67, O31

The purpose of the article is to analyze upgrading by looking at the design of fashion garments. To that end, I use the theoretical concept of contextual knowledge to understand the problems faced by firms, and their staff, that want to upgrade through design. Contextual knowledge combines a general knowledge of fashion with the lifeworld that actors use for interpretation of fashion. Lifeworld is a notion which refers to what is taken for granted. Producers and consumers in the global fashion industry live in different lifeworlds. The text discusses upgrading strategies of garment manufacturers, drawing on unique empirical material. It provides a theoretical tool for analyzing culturally primed production in a global setting.

Keywords: Knowledge, upgrading, design, fashion, market
Date submitted: 29 March 2008     Date accepted: 5 June 2009


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