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Journal of Economic Geography Advance Access originally published online on May 14, 2007
Journal of Economic Geography 2007 7(4):515-535; doi:10.1093/jeg/lbm015
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© The Author (2007). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oxfordjournals.org

Strategy as practice: interactive governance spaces and the corporate strategies of retail transnationals

Mark Palmer* and Paula O’Kane**

* Aston Business School, Aston University, Birmingham, England, B4 7ET. email < m.j.palmer{at}aston.ac.uk>
** School of Business Organization and Management, University of Ulster, Jordanstown, Northern Ireland, BT37 0QB

JEL classifications:: F02, D03, G02, G15, G32

There is growing interest in the role of corporate governance systems within the strategy-making process of firms. Using a ‘strategy as practice’ perspective, we conceptualize the governance system as a contested space in which management and security analysts mutually adapt/transform and enact corporate strategies vis-à-vis argumentation. Synthesizing this micropractice perspective within corporate governance research, the supple role of securities analysts’ arguments in shaping corporate strategies assumes a new significance. It also provides a basis for observing and understanding the contested nature of the retail internationalization process. The implications and opportunities for management studies and economic geography are considered.

Keywords: strategy-as-practice, retail transnationals, corporate governance, argumentation
Date submitted: 20 October 2006     Date accepted: 20 March 2007


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