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Journal of Economic Geography 2007 7(4):337-340; doi:10.1093/jeg/lbm025
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© The Author (2007). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oxfordjournals.org

Introduction: Transnational retail and the global economy

Neil Wrigley* and Michelle Lowe**

*School of Geography, University of Southampton, UK. email < n.wrigley@soton.ac.uk>
**School of Management, University of Surrey, Guildford, UK. email < m.lowe@surrey.ac.uk>

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The fastest retail-system transformation in history has been sweeping across the emerging markets of East Asia, Central and Eastern Europe, and Latin America over the past decade with profound impacts on economies and societies in those regions. Conceptualized by researchers in development studies and agricultural economics as the ‘supermarket revolution in developing countries’ (see, for example, Reardon et al., 2003; Reardon, 2005; Reardon and Hopkins, 2006; Humphrey, 2007; Reardon et al., 2007), that transformation has been driven not only by demand-side forces such as urbanization and income growth in the emerging markets, but also by supply-side forces such . . . [Full Text of this Article]


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