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Journal of Economic Geography Advance Access published online on July 21, 2009
Journal of Economic Geography, doi:10.1093/jeg/lbp032
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© The Author (2009). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oxfordjournals.org

The geography of buzz: art, culture and the social milieu in Los Angeles and New York

Elizabeth Currid* and Sarah Williams**

*Assistant Professor, School of Policy, Planning and Development, University of Southern California. email <currid{at}usc.edu>
**Director, Spatial Information Design Lab, School of Architecture, Planning and Preservation, Columbia University. email <sw2279{at}columbia.edu>

JEL classifications: O1, Z11, O18

Social scientists have long sought to understand the cultural production system. Such research elucidates the importance of the social milieu to cultural industries. We capture aggregate patterns of the social milieu and the geographical form it takes. We use a unique data set, Getty Images and geo-coded over 6000 events and 300,000 photographic images taken in Los Angeles and New York City, and conducted GIS and spatial statistics to analyze macro-geographical patterns. The five important findings include: (i) social milieus have nonrandom spatial clustering; (ii) these clustering tendencies may reinforce themselves; (iii) event enclaves demonstrate homogeneous spatial patterns across all cultural industries; (iv) the recursive nature of place branding may partially explain resulting cultural hubs; and (v) the media also clusters. These results have unintended consequences for our understanding of clustering more generally and place branding. The use of Getty data provides a new spatial dimension through which to understand cultural industries and city geographic patterns.

Keywords: Los Angeles, New York, GIS, cultural industries, economic development, media
Date submitted: 15 October 2008     Date accepted: 5 June 2009


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