Journal of Economic Geography Advance Access originally published online on June 9, 2009
Journal of Economic Geography 2009 9(5):663-677; doi:10.1093/jeg/lbp025
Financialization takes off at Boeing
*Department of Geography, University of Wisconsin-Madison, Madison, WI 53706, USA. email <cmuellerleil{at}wisc.edu>
JEL classifications: G34, L21, L93, O16, O18, R11
This article examines the 2001 dislocation of the headquarters of the iconic US aerospace company, Boeing, out of the Puget Sound region of the State of Washington, its ancestral manufacturing base. It argues the rationale for the exit was the desire on the part of Boeing's increasingly finance-focused executives to detach and disembed the brains of the company from the product-focused, engineering-based corporate culture embedded in Puget Sound. The article attempts to ground the logic of financialization by examining how it emerged at, and was shaped by one particular company. I employ economic geographers conceptions of place-based corporate culture, and societal, territorial and network embeddedness (Hess, 2004, Progress in Human Geography, 28: 165–186) to explain how financialization and corporate dislocation can enable each other. The article also briefly discusses Boeing's eventual decision to re-embed its headquarters in downtown Chicago, Illinois.
Keywords: Boeing, financialization, embeddedness, corporate culture, Puget Sound, Chicago
Date submitted: 3 November 2008
Date accepted: 1 May 2009