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Journal of Economic Geography Advance Access originally published online on April 21, 2007
Journal of Economic Geography 2007 7(4):433-450; doi:10.1093/jeg/lbm008
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Right arrow L14 - Transactional Relationships; Contracts and Reputation; Networks
Right arrow L22 - Firm Organization and Market Structure
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© The Author (2007). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oxfordjournals.org

The supermarket revolution in developing countries: tidal wave or tough competitive struggle?

John Humphrey*

*Institute of Development Studies, Brighton, UK. email < j.humphery{at}ids.ac.uk>

JEL classifications:: L14, L22, L81

An extensive literature on the transformation of food retailing in developing countries by the expansion of supermarkets has highlighted the implications of the concentration of food value chains for the continued incorporation of small farmers in fresh produce supply. A critical examination of this literature shows that extent of the transformation of retailing, and also of food production as a consequence of it, is overestimated, particularly for fresh produce. The future landscape of food retailing will be more varied than the supermarket revolution hypothesis predicts.

Keywords: supermarkets, small farmers, globalisation, consumption
Date submitted: 11 October 2006     Date accepted: 14 February 2007


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