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Journal of Economic Geography Advance Access originally published online on April 21, 2007
Journal of Economic Geography 2007 7(4):341-371; doi:10.1093/jeg/lbm012
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Right arrow F23 - Multinational Firms; International Business
Right arrow L14 - Transactional Relationships; Contracts and Reputation; Networks
Right arrow L22 - Firm Organization and Market Structure
Right arrow L81 - Retail and Wholesale Trade; e-Commerce
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© The Author (2007). Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oxfordjournals.org

Host economy impacts of transnational retail: the research agenda

Neil M. Coe* and Neil Wrigley{dagger}

*Geography, School of Environment and Development, University of Manchester, Oxford Road, Manchester, M13 9PL, UK. email < neil.coe{at}manchester.ac.uk>
{dagger}School of Geography, University of Southampton, Southampton, SO17 1BJ, UK. email < n.wrigley{at}soton.ac.uk>

JEL classifications:: L14, L22, L81, O19

The last decade has witnessed an acceleration of retail foreign direct investment into a range of emerging markets across East Asia, Central and Eastern Europe and Latin America, led by a small cohort of food and general merchandise retailers from Western Europe, and to a lesser extent, North America. While these investment flows have had profound developmental impacts in host economies, research in this area is still in its infancy. This article therefore maps out a detailed research agenda with respect to the host economy impacts of transnational retailing. After setting the scene empirically and conceptually, the article considers different dimensions of these impacts on retail competitiveness, supply chain dynamics, consumption practices and consumer/civil society, institutional and regulatory frameworks and, reciprocally, on the retail transnational corporations themselves. It concludes by calling for a concerted interdisciplinary research effort into this important and understudied aspect of economic globalization.

Keywords: Retailing, globalization, host economy impacts, research agenda
Date submitted: 16 February 2007     Date accepted: 12 March 2007


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